Today we discussed how your audience, on average, will change every 15 minutes. Either they are in their car, at home, or in the office listening, so it is okay to bring up topics you might have discussed earlier in the show so the new audience can hear your opinions and discuss on their own or even call in. You have to discuss the topic with the same enthusiasm, the same vigor as you did previously. You don't want to sell your listeners short. It may be hard to repeat your topics with the same passion as before because you yourself have already discussed them and if its a topic of great debate then you may have already exhausted yourself of that topic and want to move on from it. However, you should give your new listeners a chance to hear what you think.
Andrew Zarycki — Houston Radio Connection
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